The BMW 1 Series has always been an entry point into the world of luxury driving, offering BMW’s signature style, performance, and technology in a more affordable package. The 2025 model continues this legacy, blending premium aesthetics with modern technology while keeping the price competitive.
Elegant Design with Modern Touches
The latest BMW 1 Series comes with a refined design, growing slightly in length and height for a more commanding road presence. The exterior is highlighted by distinctive LED taillights, a bold front grille, and the new contrast roof option a first for this model. These elements give it a more premium look, making it stand out in the compact luxury segment.
High-Tech, Minimalist Interior
BMW has revamped the interior with a futuristic, minimalist approach. The centerpiece is the BMW Curved Display, which combines a 10.25-inch digital instrument cluster with a 10.7-inch touchscreen infotainment system running BMW Operating System 9. The reduction of physical controls, including the removal of the iDrive rotary dial, makes the cabin feel more streamlined and intuitive.
Performance and Efficiency
Under the hood, the 2025 1 Series offers a lineup of turbocharged petrol and diesel engines, all paired with a 7-speed Steptronic automatic transmission. This marks the end of manual gearboxes for the series. The top-tier M135 xDrive model features an Adaptive M Chassis, sport steering, and an upgraded brake system for a more dynamic driving experience.
Affordable Luxury
Despite its premium upgrades, the BMW 1 Series remains a budget-friendly option within the luxury market. Its combination of high-end styling, cutting-edge technology, and efficient performance makes it an attractive choice for those looking to enjoy the BMW experience without the high costs of larger models.